Workshops - April 11th 2025, CCCB
Level up your product learning!
In addition to our leadership event we are happy to bring two interactive workshops for product practitioners on all levels to Barcelona: Choose from one of our carefully selected topics led by true experts in the field.
Workshops are run in parallel, so you can only attend ONE of them. Workshop and Leadership tickets must be be purchased separately.
Location: CCCB, Carrer de Montalegre, 5, Ciutat Vella, 08001 Barcelona, Spain (Google Maps)
Workshop 1
Strategy and Principles: Connecting the Dots
Using the Decision Stack as a mental model to drive efficient and aligned decisions within your role, team, and organisation.
Workshop overview
The Decision Stack is a mental model which helps align organisations from top to bottom, and bottom to top – increasing decision-making velocity and quality throughout! Currently being used around the world in large complex organisations as well as fast-paced start-ups, this Decision Stack Workshop will help you connect the dots all the way from vision/mission through to every daily decision made in our companies. Leaders can make the necessary connections between existing theories around vision, strategy, and execution layers and understand how important they are to a cohesive approach. Individual team members can truly understand how their work connects to the bigger picture – and how to challenge their leadership where that clarity is lacking.
Using a mix of short lectures, hands-on activities, and group discussions, Martin Eriksson will teach you how to consider your full Decision Stack and deep dive into the two most challenging aspects: defining your strategy and defining your principles. Most importantly this workshop will help you understand your role in bringing these concepts back to your team in order to drive alignment and make better decisions.
What we’ll cover on the day
What is the Decision Stack – understanding it as a mental model
Defining Strategy and Product Strategy – understanding your role in defining strategy at any level of the organisation as well as practical tips for defining your product strategy
Product Principles – how they work and what they might help you achieve – along with practical activities to help you draft your principles
How to bring the product strategy and principles thinking back to your organisation – making a plan for working towards clarity within your team and the wider company
Key takeaways
How to own strategy at any level and how to help your team own strategy together
How to use principles to make and codify decisions
How to collaborate with your team to drive efficient decision-making in your organisation
Things to note
In order to make the most of this workshop we will be sending some simple pre-work questions to consider prior to the workshop.
Please remember that strategy (company, product, or otherwise) is nuanced and complex. This workshop will provide some tools and ideas for you to get started, but you probably won’t walk away with a perfectly crafted strategy.
Martin Eriksson - Your Product Strategy and Product Principles Instructor
Martin Eriksson is a product leader, investor, speaker, author, and expert in product practices with over 25 years of experience building products and product teams in multiple markets and industries.
Martin has worked his way through the ins-and-outs of companies of various sizes, including The Financial Times, Monster (building the first SaaS offering there in 2004), Huddle, Covestor, and Cazoo. He literally wrote the book on Product Leadership, and he currently serves as the Product Partner at EQT Ventures, one of Europe’s top five venture capital firms.
As the Founder of ProductTank and Co-Founder of Mind the Product – together, the world’s largest product community that brings people together in 200 cities across the globe – he’s helped define an industry and shaped the practices of a generation of product managers.
Workshop 2
Who does what by how much: Building customer-centric products with OKRs
With the explosion in popularity of OKRs over the past few years, the same challenges and successes we saw with Agile implementations are popping up in every company. In this hands-on workshop Jeff will clearly explain why OKRs are not just a fad but rather the only way to set goals in a software-driven, continuous world. He'll also teach you how to write compelling OKR statements and how those goals drive successful products. Finally, Jeff will share ways to improve your OKR implementation and ensure your always putting the customer first. As with all of Jeff's workshops, you'll laugh, you'll cry, it'll be better than Hamilton.
Jeff Gothelf - Your Who Does What by How Much Instructor
Jeff is a a leading voice and thought leader on customer centric product development. He helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond. In 2020 he published the critically aclaimed book, Forever Employable.
Starting off as a software designer then product manager and finally entrepreneur, Jeff now works as a keynote speaker, trainer, coach, and board advisor helping companies put the customer in the century of every decision.
Most recently Jeff co-authored Who Does What By How Much?, his 5th book and 3rd with co-author Josh Seiden. This new book is the how-to guide for implementing Objectives and Key Results (OKRs) in every organization.
See our workshops in action
Our deep-dive workshops are taught by expert trainers in a safe space with your peers. This is a perfect way to dedicate a day to levelling up your product management skills.
Hamburg
→ See our 2024 Workshop Pictures (Workshops by Martin Eriksson, Bruce McCarthy, Özlem Yüce & Rich Mironov)
→ See our 2023 Workshop Pictures (Workshops by Tim Herbig & Jeff Gothelf)
→ See our 2022 Workshop Pictures (Workshops by Christina Wodtke & Tim Herbig)
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