Workshop 1

The Language of Money and Executive Influence in the Age of AI

Product leaders and product managers have always had challenges getting the attention of company executives and Sales/Marketing/Operational leaders. We struggle to maintain stable roadmaps in the face of deal-driven commitments; to frame trade-offs for revenue audiences, to get organizational support for major product initiatives. Sky-high expectations for AI have made these even more challenging.

Built on real-world situations and practical experience, we will dig into tough organizational, economic, and executive-level issues.

You will learn how to:

• Speak the Language of Money, and keep executive attention/interest in strategic work

• Frame product investments and priorities with key stakeholder to drive more alignment and stability, especially when faced with "magical AI" thinking

• Manage priorities and buy-in with stakeholders who don’t (ever) agree with each other

• "Merchandize" product wins and communicate successes within the company, promoting the value of product work

Core audience is CPOs, VPs of Product, PM Directors and other product leaders who are directly managing teams of product managers

Rich Mironov - Your The Language of Money and Executive Influence in the Age of AI Instructor

Workshop 2

Move fast, learn faster: AI-powered discovery from insight to experiment

“AI is lowering the cost of building while raising the stakes of building the wrong thing.”
– Melissa Perri

AI is transforming how we build products but most of the attention has been on delivery and engineering.

In this hands-on workshop, we’ll flip the focus to discovery: how to uncover the right product to build by leveraging AI tools.

You’ll learn how to use AI to learn faster, reduce risk, and make better product decisions while avoiding the trap of creating generic, AI-sludge products and features that no one wants.

What you’ll learn

Through guided exercises and real examples, you’ll explore how to use AI to:

• Uncover problems to solve based on user needs, business context, and data

• Select the most valuable problems to explore

• Generate and shape solution ideas

• Create your first vibe prototype in minutes to kickstart learning

• Design an experiment plan to validate your ideas

By the end of the day, you’ll have

• Explored both the problem and solution space for your product idea

• Built a testable prototype

• A clear plan for your next experiment

Format

A fast-paced, practical full-day workshop combining short theory bursts with guided, hands-on work.
To make the most of your time, you’ll complete a short pre-work assignment before the session.

You’ll also get

One month of Magic Patterns (value $19)
A PDF copy of Holistic Product Discovery (value $9)

Marcus Castenfors - Your AI-powered discovery from insight to experiment Instructor

Workshop 3

Success Metrics: A Playbook for Product Managers

This workshop is designed to equip product managers with a flexible playbook for identifying success metrics and leading indicators that truly drive product and business outcomes. We’ll adapt and “mis-use” familiar metric-building techniques in a unique way to better reflect real-world product dynamics and customer behaviour.

Together, we’ll practise:

Goals-Signals-Metrics (GSM), with a Twist

Learn how to define proxy metrics and identify leading indicators for hard-to-measure goals in your own product’s unique context by using GSM as a flexible mental model instead of a rigid framework.

AARRR Map, not Funnel

Redefine the classic AARRR funnel into a dynamic map, seeing your product as an end-to-end service. Identify the critical metrics that will drive sustainable growth.

User Journeys as Behaviour Maps

Discover how to map out user journeys as a series of behaviours, translating these into measurable outcomes and micro-conversions.

Eventually, we'll bring it all together to break down primary metrics into actionable leading indicators that align both with product and business goals.

Key Takeaways:

• A playbook to define success metrics and leading indicators with direct business impact

• A new, outcome driven approach to defining success metrics with the help of real examples

• Hands-on experience using flexible frameworks for a clearer, more impactful metrics strategy

Büşra Coşkuner - Founder and Product Coach

Workshop 4

Essential Toolkit for Product Managers

This workshop is designed to give you the key techniques that you need in order to navigate the fast changing, complex environment of product management. We will cover essential tools that product managers need in order to excel in 4 key areas of product management.

1. Framing the problem

No team wants to build a product that no-one wants. Not only is this a waste of time and money, but it is a huge waste of precious human potential. We are prone to fooling ourselves into believing that we really do know what customers want. As a result, we spend most of our time adding new features, iterating on our products and blindly following product roadmaps that actually get us nowhere at all.

How might we avoid building things that no one wants?

2. Managing Demand

To succeed as a Product Manager you have to help your team focus. In an ocean seemingly full of urgent and important options, there will be some very high Cost of Delay opportunities. It’s all too easy to get distracted and confused – and miss the opportunity. You’ll have to handle demanding customers, under-pressure senior executives, impatient sales & marketing people, nervous investors and many others who want it all.

How might we utilise our team’s capacity to work on the most valuable ideas for our organisation? How might we manage conflicting priorities from multiple stakeholders?

3. Breaking Work down

Even when we know which outcomes we’re shooting for, there are hundreds of different paths we could take. And all of those potential journeys start with a first step. Breaking down work to small enough pieces improves flow and visibility and for this, you’re gonna need some sharp tools for slicing problems and solutions.

How might we decide which path to take and where to start so that we can deliver value to the customer early?

4. Forecasting and Roadmaps

Often, before the starting gun has even fired there are a bunch of people asking: “So, how much do you think this is going to cost? And, when do you think it will be done?”

How might we answer these questions and not make promises we can’t keep?

Key Takeaways:

• Understand at a deeper level what a product needs to do - jobs to be done

• Prioritisation for pros using cost of delay

• Tools for breaking work down

• Basic forecasting techniques that will enable product teams to manage stakeholder expectations

Özlem Yüce - Your Essential Toolkit for Product Managers Instructor

Workshop 4

AI Maker Studio: Build Your Personal Operating System

In this workshop, you'll learn how to build your own personal operating system using AI command-line tools. You'll learn how to:

• Evaluate which tasks are a good fit for AI automation vs. AI augmentation.

• Design effective workflows that saves you time and makes you better at your job.

• Prioritize which tasks to automate or augment next.

• Develop routines to continuously invest in your personal operating system.

We'll rely on Claude Code and/or ChatGPT Codex to do the heavy lifting, so that you don't have to learn a dozen new tools. You'll walk way with a solid start on your personal operating system and will be equipped to keep building it out over the coming weeks and months.

Prerequisites:

• Claude Pro Subscription or ChatGPT Pro Subscription

• Laptop that can connect to the internet

• Arrive with Claude Code and/or ChatGPT Codex installed and working.

• Provide a "Preparing for the workshop guide"

Teresa Torres - Your AI Maker Studio Instructor