Get your Product at Heart 23 budget approved
You are already excited about joining our 2023 event for curious product people but your boss is not equally excited? Here are 7 reasons that you could use to convince them that attending our event this year is the best possible investment they can make
You stay up-to-date on industry trends and best practices: Product at Heart provides an opportunity for product managers to learn about the latest trends and best practices in our industry, which can help them make more informed decisions and stay ahead of the curve.
You gain new perspectives: Attending Product at Heart exposes you to different viewpoints and approaches to product management, which can help them think more creatively and broaden their perspective. And… if you get inspired, you can inspire. You will bring back a ton of positive energy, ideas and perspectives to the organization and your team.
You will network with other professionals: We care about attendee-to-attendee interactions. Product at Heart is a great event to meet and connect with other professionals in your field. New product management friends, new user research friends, new design friends. So many connections to make. This expands your professional network and you may even start a small learning community with some of them.
And (pro tip!) if there are open positions in your product organization, tell your boss you can help fill them by attracting new talent.You will learn from industry experts: As every conference: there are talks and presentations from experts in our field, thought leaders and senior product folks. This provides you with an opportunity to learn from the experiences and insights of successful professionals. You learn from their learnings, you hear about how they are approaching the big challenges of creating digital products.
You will learn about new tools and technologies: You think there might be a more efficient way to draw a roadmap, to create a dashboard, to set up a questionnaire. You might be right! Product at Heart is the perfect event to quiz your peers (aka other attendees) about the tools they are using to organize their work. And you might be lucky and the company building the tool you are interested in is having a booth at our exhibition hall. In that case you chat to their booth staff to see if the tool might be the right fit for your needs.
This will boost morale & improve team dynamics (if you are attending with colleagues) : Attending Product at Heart will be a fun and rewarding experience for you and your colleagues. Many last year attendees wrote in their feedback form that they liked the “festival vibe” and the “strong sense of belonging” they felt after spending a day with 650 other people in our field. So you might want to tell your boss that the event will definitely help boost morale and you will bond as a team, which will improve team dynamics.
You will establish thought leadership: Writing a blog post or giving a short talk about your conference takeaways can help you establish yourself as thought leader or expert. And it will bring the insights and new ideas back to your team or organization. Sharing what you have learned with your colleagues can not only benefit them, but it can also inspire and energize the entire company to think differently and strive for improvement.
And if your line manager is a “give me all the details in one mail” person here is a copy&paste-template you could use as an intro. (You definitely want to add some of the reasons above to make sure this lands well :-))
Product at Heart is a three day event for product people in Hamburg, Germany.
There’s an event for product leads on June 28th (tickets are 499€), an OKR Workshop with Jeff Gothelf and a Discovery Workshop with Tim Herbig on June 29th (tickets are 799€) and a ~650 people conference on June 30th. (tickets are 699€, team discount is available). It’s a dual track event with over 15 speakers from all over the world.
Hope this helps and hope to see you there!
Petra and Arne