What to Expect at Product at Heart 2025: Hamburg Edition
We’re back—and we can’t wait to welcome you to Hamburg this June for another unforgettable Product at Heart!
From inspiring keynotes and thought-provoking themed sessions to hands-on workshops and our much-loved Leadership Event, we’re designing three days of learning, connection, and growth for curious product people like you.
A Stellar Keynote Lineup Awaits
We’re thrilled to announce the first three keynote speakers for our 2025 Conference:
Marty Cagan – Industry legend, thought leader, and author of INSPIRED, EMPOWERED and TRANSFORMED.
Elena Verna – Growth expert and strategic powerhouse, with deep experience scaling products.
Afonso Malo Franco – Product leader with hands-on insights from global markets and organizations.
Henrik Kniberg - Known for his legendary product metaphors and popularizing the "Spotify Model," Henrik will dive into how Generative AI is reshaping the way we build products.
Marty Cagan
Elena Verna
Afonso Malo
Henrik Kniberg
More Learning Awaits with our Sessions
As always, the Product at Heart Conference will feature a dual-track format with four carefully curated session themes. Each track will host two themes, with three talks per theme, giving you to pick from 12 thought-provoking talks throughout the day.
Here are the 2025 themes:
FROM METRICS TO MEANING: Data-Driven Product Decisions
Learn how to define and connect the right KPIs, tell compelling strategy stories with data, and make confident product decisions based on what matters most.VISION TO VALUE: Product Strategy in Action
See how great product strategies move from concept to execution with practical case studies and proven approaches.TRUE CHANGE: Case Studies in Product Transformation
Discover the bold moves, hard lessons, and real-life wins from teams leading successful product transformations.AI IN PRACTICE: Insights for the Road Ahead
Explore the real-world applications of AI in product management and learn how to prepare your teams for the future.
👉 See all our speakers here: Product at Heart Speakers
Workshops: Roll Up Your Sleeves and Dive In
On June 26th, join hands-on workshops designed to help you tackle your challenges head-on, build new skills, and leave with actionable tools you can use immediately. Workshops will be led by industry experts including:
Büşra Coşkuner – Success Metrics: A Playbook for Product Managers
Emily Tate – Commercial Skills for Product Managers
Özlem Yüce – Your Essential Toolkit for Product Managers
Zamina Ahmad – Build Smarter, Not Harder: Generative AI for Product Teams
Leadership Event: Reserved for Senior Product Leaders
On June 25th, we kick off the event series with our Leadership Event, an intimate half-day gathering designed exclusively for those leading product organizations. This year’s lineup includes: Gabrielle Bufrem, Marty Cagan, Yi-Wei Ang, and Olga Skipper
Expect deep insights, real talk, and actionable advice on navigating leadership challenges—alongside a community of your peers.
Tickets Are On Sale Now!
If you’re looking for a conference where you can learn, grow, and connect with other curious product people, Product at Heart Hamburg is for you.
🗓️ Save the Dates:
June 25: Leadership Event (senior leaders only)
June 26: Workshops for all product professionals
June 27: Conference Day—keynotes, themed sessions, and so much more
🎟️ Get Your Tickets Here: 👉 https://productatheart.com/
We can’t wait to welcome you back to Hamburg. Whether you’re leading teams, scaling products, or looking to sharpen your skills, this is your chance to learn from the best and connect with the global product community.
See you in June!