Keynotes & Closing Remarks

Main Stage K6

Elena Verna: From Self-Serve to Self-Build: The Next Evolution of PLG

In this talk, we’ll explore how AI is turning the traditional PLG model on its head, enabling a future where users move from consumers to creators. We'll cover the implications for onboarding, monetization, and growth loops when your product isn’t just self-serve - but self-generated. If PLG was a go-to-market motion, AI is becoming a go-to-product engine.

LinkedIn: https://www.linkedin.com/in/elenaverna/