TRUE CHANGE:
Case Studies in Product Transformation

11.30
Main Stage K6

Ronnie Varghese: Almosafer's Transformation to the Product Operating Model: A Learning Organisation Approach
Gabrielle Bufrem + Anuar Chapur: Empowerment in practice: Behind the scenes of the Palace Company’s transformation journey
Kirstine Ploug Sørensen: Product Transformation: When Your Product is a Transformation Your Customers May Hesitate to Purchase.

Almosafer's Transformation to the Product Operating Model: A Learning Organisation Approach

Drawing from real-world success at Almosafer, the Middle East's leading travel brand, Ronnie shares how shifting from a feature factory to a continuous learning organisation unlocked sustainable innovation that drove business results.

His talk will demonstrate how Almosafer implemented the three core dimensions of the product operating model: continuous product strategy (deciding which problems to solve), continuous product discovery (solving problems in ways customers love), and continuous product delivery (building solutions efficiently and effectively). Underpinning this transformation were Stephen M.R. Covey's principles from "The Speed of Trust," creating the high-trust environment necessary for connecting business impact to customer problems via product outcomes.

Through practical examples and case studies, Ronnie will share how asking three "magic questions" and implementing a disciplined approach to inquiry can lead your team to solve the right problems in the right way.

Ronnie Varghese
LinkedIn: https://www.linkedin.com/in/ronnievarghese/

Empowerment in practice: Behind the scenes of the Palace Company’s transformation journey

Discover how The Palace Company, a family-owned hospitality company with 15,000 employees, transformed its technology department from a traditional IT cost center into an empowered product organization.

This case study shows how The Palace Company pivoted from failed “agile” implementations that deepened the divide between business and tech to a true product operating model delivering measurable value.

We’ll share our journey of building stakeholder trust, shifting from delivery teams to empowered teams, overcoming resistance, rebuilding leadership, and applying product-led principles inside a non-tech organization.

Gabrielle Bufrem + Anuar Chapur
LinkedIn: https://www.linkedin.com/in/gabriellebufrem/

Product Transformation: When Your Product is a Transformation Your Customers May Hesitate to Purchase.

What happens when your product is a transformation—and your "customers" do not always want it?

In large-scale global organizations, driving change isn’t just about push communication and training—it’s about delivering measurable business outcomes. It requires a sharp, strategic product management approach that shifts mindsets and behaviors toward sustainable adoption and impactful results.

In this keynote, Kirstine will share how she leads product transformation at scale, using Martin Eriksson’s Decision Stack framework as a strategic tool to align vision, foundational principles, and roadmaps toward a customer centric product-led organization.

By targeting product people in the organization as key change customers while maintaining a clear strategic link to an evolving business model, she ensures that transformation efforts are not just implemented, but truly embraced.

Attendees will walk away with actionable strategies to lead change, overcome resistance, and drive product transformations that create lasting, value-driven business impact.

Kirstine Ploug Sørensen
LinkedIn: https://www.linkedin.com/in/kirstine-ploug-s%C3%B8rensen-9a159513/