Product Growth in an AI Disrupted World: How Disrupted Distribution Channels and Vibe Coding Impact Every Product

Elena Verna’s talk was an especially interesting one because it serves as a wake-up call to those of us whose products don’t have a moat – meaning an edge that defends our market position – in order to survive the upcoming era of custom-built apps and eroding distribution channels. But let’s start at the beginning, before we get ahead of ourselves.