
AI Agents in Practice: How Henrik Kniberg Sees the Future of Collaborative Work - Product at Heart 2025
When working with interns, the experience usually varies from “Please take a break. It’s better if I do this by myself.” to “I want to have you as a full-time employee right now!”. Imagine a world where the latter is the case for every intern you hire. Every intern super-smartly executes according to your guidance. And they are available for anyone in need. This is the world we already live in! Let me explain why.

Product Growth in an AI Disrupted World: How Disrupted Distribution Channels and Vibe Coding Impact Every Product
Elena Verna’s talk was an especially interesting one because it serves as a wake-up call to those of us whose products don’t have a moat – meaning an edge that defends our market position – in order to survive the upcoming era of custom-built apps and eroding distribution channels. But let’s start at the beginning, before we get ahead of ourselves.

Breaking through the instagramification of our industry
There’s a fine line between setting high and achievable standards for ourselves and our companies and falling into the trap of imitating “the best” without appreciating our own context. Somewhere between those impossible standards and the stalling of “it depends,” Afonso Malo offered us a third, more grounded way, in his closing keynote.

From Metrics to Meaning: Data-Driven Product Decisions
With many leaders asking their product teams to be more data driven and an ever-growing number of tools on the market that collect data about your products, features, and customers, it’s easy to feel like data is the world’s tallest mountain and you haven’t even left base camp yet. And even if you’re already collecting data, being able to actually use it to generate actionable insights and make decisions might feel equally insurmountable—but it doesn’t have to be.

Founder Style Leadership: The Key to Empowered Product Teams
Marty Cagan opened the 2025 Product at Heart conference with a keynote on Founder Style Leadership – a leadership approach particularly effective for those leading product organizations. He emphasized its importance in today’s context. While a few years ago, his talks were often focussed on distinguishing the role of the Product Manager from that of the Product Owner, he now sees a different gap in Europe: a lack of strong product leadership.

Product at Heart 2025: Key Learnings and Takeaways
Our voices may be fried from all the talking and our feet feeling a little weary from all the walking, but our hearts and minds are full from all the connections, conversations, and ideas that were sparked at the latest edition of Product at Heart.